Photo editing isn’t an entirely new concept. Prior to the emergence of digital photography, altering could be done using various darkroom exposure techniques. Today, photographic editing done through digital platforms like Photoshop. There are many reasons to edit an image, and different types of businesses edit their images because they want them to transmit different feelings to their audience. The entertainment industry, for example likes that celebrities appear flawless in campaign photos promoting new material. Sometimes photo editing is used to alter what the focus point of the image is. Before photo-editing software became available and easily accessible to the public, methods of editing were a little more hands on.

One of the dark room exposure techniques is that of double exposure, a method used for adding layers to a photograph and accomplished by superimposing two or more images onto a print and manipulating exposure time for each. Double exposure accomplished today by layering an image or object in an image through Photoshop. Other methods of photo editing include retouching an image with ink or paint, as well as scratching instant film to get a desired image.

Enhancing Photo Quality

However, photo editing hasn’t been without its share of controversy. The idea of manipulating an image is often to present a story to the viewer, but sometimes the manipulation is detrimental to the story being told. Most popular in image manipulation that is detrimental are those that would alter reality. Vladimir Lenin, for example, had Leon Trotsky removed from various photographs in which he had previously appeared. Of course, this is something that still happens, photographs are still altered to remove what can be considered blemishes. Photos also retouched to hide acne, scars or unwanted marks to adjust and draw attention to the desired focus point.

Recently, celebrities like Lupita Nyong’o and Solange Knowles have called out photo manipulation for editing their natural hair to what they deemed was the Western standard. Photography is a great way to capture beautiful scenery, moments with loved ones, but it’s also a great wait to sell a product by showcasing it in a creative ways. Photo editing is an important tool for any business or brand, everyone always wants to put their best foot forward, and beautiful photography and tasteful editing is a great way to do it.

Our team at 3Alpha will make sure your images are showcasing the best about your brand.

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